Competitive Gaming on ESPN?

Out of all the things I've read this weekend, the fact that ESPN is going to be covering Major League Gaming isn't the strangest, but it's close.
Now, maybe I'm biased. The only competitive gaming I've actually watched was an afternoon show on G4 a couple years ago and that Madden video football league that ESPN has shown the last couple years. MLG's got corporate sponsors (XBox 360, natch; and Gamestop) and backing from some big sports name backing (such as Gilbert Arenas).
And you know, depending on the scheduling, I might try to catch an episode or two. My only problem is the games they are playing. Halo 3, Call of Duty 4. First Person Shooters. Not my preference in games to watch people play.
Now, the sports games, I could see televising. You plug into a Madden 08 (or for a better determination of skill, some mid-majors in NCAA Football 08) contest, and it's not going to be that much different - from a viewers standpoint - from watching a real football game. Keep the 'camera' on the 'field', and cut to the gamers only to show celebrations/strategy discussions.
I could even see real-time strategy games - Starcraft, Age of Empires, that sort of thing - getting some airtime. I could see then televising like they do the poker tournaments. Instead of hole card cams, they show a defogged map as your main screen, and use cutaways to particular bases/players to show unfolding strategies; and run interviews after rounds. Pro Starcraft gamers are pretty hot right now in South Korea, actually; comparable in popularity to other major S. Korean athletes.
And no, I have no illusions of being able to compete on that sort of level. But I have to admit, it sounds like it will be a lot more interesting than it probably is.